So far I think Sunset Overdrive has had some fairly brilliant trailers. The E3 one, I thought, was the highlight of the Microsoft conference. It’s pisstake of live action trailers was also pretty cool and innovative, despite the fact it was still… a live action… trailer. Sunset Overdrive has just released that final entry into the trailer trilogy: the launch trailer. And it’s actually a little more traditional than I expected.
And that’s fine. Nothing wrong with a good ol’ launch trailer, it’s just that Sunset Overdrive has done such an interesting job of positioning itself as a little more subversive with its marketing (urgh, I can’t believe I wrote that sentence). Sure, this launch trailer breaks the fourth wall on a couple of occasions but it’s actually a little banal otherwise.
Still, I’m keen to see how the game turns out.
Also: we wrote a fairly lengthy piece about Sunset Overdrive and its punk rock roots here.
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