Mobile

Product Placement Found In Angry Birds

Now, I’ll admit, I was among the millions of mobile gamers who caught the Angry Birds bug when it was first released, but I haven’t played it in months. Apparently Rovio has now updated the game with levels featuring some very direct and obvious product placement.

They can be found in the Golden Egg levels. The first one we were sent blatantly advertises Skype, while the second has YouTube spelled out within the map.

I don’t know how I feel about this. Product placement is rapidly become the norm, and that’s fine, but having the ads intrude in the actual level design itself is a different matter entirely. It would be understandable in the free Android version, but this product placement was found on a paid iPhone App.