It's not the most obvious way to market a game (especially since it can't really mention Borderlands 2), but where Gearbox (or its British PR helpers) miss out on conspicuousness they more than make up for with wardrobe authenticity.
Borderlands Commercial Leads To Fake 1989 Violence
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During a recent Samsung event, Twitch megastar Tyler “Ninja” Blevins said he purposely avoids streaming with “female gamers.” The site’s number-one streamer said that he believes if he invited women on his channel, the gossip mill would immediately begin cranking out videos suggesting that Ninja is in romantic relationships with them. On the one hand, he’s probably right about that. On the other hand, when you’re the most popular streamer on earth, everything you do has consequences.
I still remember when it was an accepted argument that gaming was an antisocial activity. "Go outside nerds," was the common style of refrain you'd hear on a school playground. It's the kind of argument that still gets trotted out today from people who have little experience of gaming, and even less appreciation for the complexity of games.