Sony Has Blocked McDonalds From Releasing Its Custom PS5 Controller

Sony Has Blocked McDonalds From Releasing Its Custom PS5 Controller
Image: McDonald's

Last week McDonald’s revealed its massive 50th anniversary celebrations, which included an entire week of streams and the fabulous giveaway prize of a custom McDonald’s themed PS5 DualSense controller. The colours and theming were particularly gorgeous, and it made for a delicious-looking controller — one immediately coveted by many gamers.

But despite the instant popularity of the design, it appears the release of this limited edition controller has now been cancelled by Sony.

While the McDonald’s 50th anniversary Birthday Stream Week was scheduled to kick off on August 1, the event was postponed late Friday afternoon. “Stream Week has been postponed due to internal scheduling changes at McDonald’s,” Kotaku Australia was told in a statement over email.

The event was set to include a number of Australia’s most popular streamers including names like Muselk, Jacko G, Crayator and Kiki, although it’s currently unclear whether it actually will go ahead at all.

Sony continues to be strict on custom PS5 accessories

In a statement to Press Start Australia, McDonald’s said in a second statement that the prizes for the celebration had been deliberately changed due to a lack of authorisation from Sony.

“Sony PlayStation has not authorised the use of its controller in promotional materials related to the proposed Stream Week event and we apologise for any inconvenience caused,” the company said. “McDonald’s stream week has been postponed and Sony PlayStation controllers will not be included in the giveaway.”

Instead of the customised DualSense controllers, the prizes will now include channel subscriptions and 50th Macca’s birthday hoodies.

The reason for this decision was not confirmed, but it’s worth noting Sony has been particularly strict on custom plates, skins and accessories for the PS5 since its release last November. In late 2020, it took a hard stance against customisers by forcing some plate retailers to cancel orders by threat of legal action.

It could be that McDonald’s ran into trouble with this food-themed custom for similar reasons, but either way it means we won’t be seeing this gorgeous PS5 controller any time soon. The decision could also have major implications for any future plans for custom controllers.

While Sony has begun releasing different coloured controllers over the last few months, it could be a good long while before we see anything as rad or creative as the McDonald’s PS5 controller again.