Not only is Andy Sum a co-founder and director at Hipster Whale, the studio behind hit mobile game Crossy Road, he also made the ear-shattering GAME OF THE YEAR: 420BLAZEIT.

So it makes perfect sense that the Australian developer who's normally too scared to play horror games is making a psychological horror game of his own. As much sense as you would expect from the mind behind 420BLAZEIT.

There's a new Crossy Road out, starring all the Disney characters. But if you were thinking they've just replaced a few game assets, think again.

The power of YouTubers, streamers and personalities with gigantic social media followings is better starting to be better appreciated by the wider world of gaming. But one area where a clear disconnect remains is the realm of mobile gaming.

Developers and publishers are still investigating how the power of that social footprint can be harnessed for mobile games. And Disney thinks it has an idea.

Shooty Skies takes the addictive formula that made road-crossing mobile game Crossy Road a smash hit and applies it to the scrolling shooter. In honour of this I've taken the same headline from our first Crossy Road article and applied it to this one.

Matt Hall is, by almost every definition of the word, 'successful'. 50 million downloads and $10 million later, Crossy Road is probably his most high profile success, but it's one of many. Of the seven games Matt has released on iOS a mind-boggling five have made it to the number one spot.

How does he do it? Well, he has a few rules and he follows them to the letter.

Melbourne-based developer Hipster Whale is best known for its iOS hit Crossy Road, though it's soon going to be famous for another success -- Pac-Man 256, a mobile game that pays homage to the original ghost-fleeing, pill-eating yellow pie. According to publisher Bandai Namco, the title has reached the milestone of five million downloads, which is a respectable number in anyone's books.

To apply for the position of "my new iPhone obsession", the following is required.

Hipster Whale knows a pretty great game when it sees one. With over 90 million downloads in six months, Crossy Road came, conquered, and became the Lord of all it surveyed. We are but its humble servants. Now, Hipster Whale is paying it forward with a $500,000 investment in fellow local startup Prettygreat Games.

Pac-Man will be the next game tackled by Crossy Road developers Hipster Whale, as the two entities have just announced a partnership for a new mobile game due in 2015, entitled PAC-MAN 256.