See, this is a great use of in-game advertising! EA Sports has agreed to give $500,000 worth of free in-game advertising to Movember, free of charge. Meaning that you’ll most like spot adverts for Movember in FIFA, Madden and NHL in-game over the next month.
This will be our final Movember update, so if you were thinking about donating, or forgot, now is the time! My moustache has reached critical ginger mass and will possibly be imploding on my lip any second. I bloody can’t wait to get rid of this thing…
Alright guys, we’re doing Movember. And by ‘we’ I mean ‘me’ and an assorted motley crew of Kotaku readers who have joined Team Kotaku to help raise money for men’s health and awareness surrounding prostate cancer and male depression. Things are going averagely so far, so I’m going to have…